Whatever Your Visitors Want, Give it to Them

Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don’t appeal to their interests, and you’ve lost them.

Its simple in theory to keep your visitors on your site because all you have to do is, “Give them what they want.” To do this though you must answer the following question, “What do my visitors want?” To answer this question, you’ll need to research the following three sub-questions: Who are your visitors? What attracted them to your site originally? What do they want when they come to your site? Knowing more about your visitors, what attracted them to your site and what they are looking for on your site makes it easier to retain them and keep them coming back for more.

So now your wondering how you find this out about your visitors. luckily there are plenty of tactics to help you do this. First tactic, just ask them. Find a way to speak to them and ask them, you’ll find that this is a very helpful tool. Another tactic is using analysis software like Google Analytics. This software is easy to set up, and can tell you mounds of valuable information about your visitors. These are very helpful ways to learn more about your visitors, and in turn, helps you to provide unique and very valuable content to them.

Attract More Visitors

Once you have created a reason for your visitors to stay on your site you need to learn how to attract more visitors to your unique content. You have many options to build a constant flow of traffic to your site. We discuss two of the most important tactics to build traffic in this section.

If your not using PPC Advertising (Pay Per Click) then your missing out on what could become a website goldmine. With all PPC campaigns it is important to start out with a low budget, to improve your results before you unleash this method. Although there are many services that offer PPC Advertising, we suggest to start with Google Adwords. Not only is Google Adwords one of the most powerful systems, but it also can be connected to Google Analytics for very helpful tracking. By targeting the right traffic you’ll be increasing your profits in no time.

Search Engine Optimization (SEO) is another must in traffic building for those who are serious about maximizing their profits. SEO is a way in which you can have your website ranked higher within search engines, thus creating more traffic to your website. SEO is done in two parts: First, your website must be search engine friendly. Second, there must be other websites linking to your site.

Gear your website to make money

Creating and retaining traffic alone will not make your site more profits. You also need to be able to influence your visitors to make a profitable action. To do this you must make it easy for your visitors to do what you want them to do. If you make your potential customers jump through hoops to make you money, you’ll find that you are not realising your full profit making potential.

Keep your website clean by only providing content that your customers want, and what you want your customers to do. Draw your visitors attention to a profitable action by using proper design such as color, contrast and varying fonts. Don’t forget to try new ways on different web pages to get your visitors attention.

There are other tactics and tools you can use to increase customer sales as well. Using call to action, branding, A/B or multivariate testing, design improvements and product/service cross promotion can improve your sales many times over.

Partner with an Expert

Too often we look to do our web design and marketing ourselves, and sometimes as a result, we lose more money than we save. Unless you’re dedicated and experienced in this area of specialties, you will find yourself beneath your competition when it comes to building an effective website.

Matthew Henage is an expert web producer and CEO of Superior Design Inc, a Utah web design and web marketing firm. By visiting his website, for a limited amount of time, you can get an Internet marketing consultation.

CPA Polls are a great method to profit from CPA email and zip submit offers. By targeting popular news stories with easy to convert CPA email and zip submits, you will often see nice conversion rates with your polls. With the right set of tools, polls are not too difficult to setup. There are many poll creators available today, including Poll Factory, Poll Control, WP Quick Polls, and WP Easy Polls. Here are three things to look for when picking a poll creator to use.

Poll Setup. One poll might not make you big money, but cranking out 10 or 20 can make you some nice profits. Any poll creation tool should enable you to create a simple poll in under a minute or so. Most of your time launching polls should be spent on keyword research. If you are spending too much time figuring out what links to use, or wasting time messing around with your poll themes then you won’t be able to start as many polls as you need to.

Themes. Having a well designed poll theme is an important part of getting great click through rates to your CPA offer. This does not mean your theme needs to be super complex. Simple poll themes work just fine. However, every poll should include the specific prize the visitor can win and a clear call to action. The vote links should also be prominently displayed so the visitor knows how to get through to the offer. Most poll creation tools have demos of the themes they include. Look through them and make sure they look effective.

Rotating Offers. The most difficult aspect with getting polls to work is trying to find converting offers to use with them. Luckily, there are an almost unlimited supply of email and zip submits you can use. The hard part is testing them, and if your poll creator does not enable you to rotate offers, then this becomes a very time-consuming task. Ideally, the offers will be evenly rotated so you can test everything properly.

Choosing a good poll creator is essential for making big profits with CPA polls. WP Easy Polls is one tool that that I’ve tried which includes all these features. It is easy to use, includes some nice looking themes, and allows you to rotate your offers. As an added bonus, it is completely free. Try it today and see if you can start making money with your polls.